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philipbudd_actioncoach - Have you heard of the AIDA Principle? It's a term that Elias St. Elmo Lewis created in the late 1880s about advertising and stands for Attention, Interest, Desire and Action.
The Four Step AIDA Model Plus One Extra Step - Viraloctopus - The house of digital excellence.
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AIDA Model
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AIDA Template for PowerPoint - SlideModel
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