Apparently nvidia just doesn't tell you you need a virtuallink firmware update (just the drivers), you gotta check in the nvidia control panel, an updates menu appears - fixed my rift s
New NVIDIA and AMD Drivers Unlock 'Direct Driver Mode' for Oculus Rift Users – Road to VR
Oculus Issues Warning Not To Update Nvidia Drivers Past Version 388.59 - VR News, Games, And Reviews
Virtual Reality Technology for Gaming | GeForce RTX | NVIDIA